What if?

It’s probably the most important question ever asked. It’s the spark behind most great ideas, the starting point of legendary books, unforgettable role-playing games, and groundbreaking musical experiments.

What if we could travel backwards in time?

What if Germany had won the Second World War?

What if all of this—everything—was just a simulation inside a computer?

What if we used two bass players?

“What if” is the heart of creativity. It’s the doorway to imagination. Without it, we can’t explore the unknown—or rather, the unknown we create. And that’s a powerful kind of unknown, because in many ways, it doesn’t exist until we dare to imagine it, to go there, to see what’s possible.

What if God was an atheist?

What then?

Think about that.